BSS Business School

BSS Master Diploma in Retail Management

Part-I: Introduction to Management & Managerial Effectiveness

  • Management: An Overview

  • Evolution of Management Thought

  • Social and Ethical Responsibilities of Management

  • Planning, Time Management & Objectives

  • Managerial Decision-making

  • Organizing, Organization Design & Organizational Culture

  • Line and Staff Authority and Decentralization

  • Human Resource Management and Staffing

  • Performance Appraisal and Career Strategy

  • Organizational Change and Organization Development

  • Managing the Human Factor and Creativity in Management

  • Employee Motivation and Emotional Intelligence in Management

  • Leadership and Change Management

  • Managing Communications & Multicultural Communication Skills

  • The Control Function & Control Techniques

  • Direct Control Versus Preventive Control

  • Management Information Systems

  • International Management

Part-II: Marketing Management

  • Marketing the Development of A Concept

  • Delivering Customer Values and Satisfaction

  • Marketing Environment

  • Marketing Budgets and Costs

  • Understanding Consumer Buying Behavior

  • Organizational Markets and Organizational Buying Behavior

  • Marketing Research, MkIS and Demand Forecasting

  • Market Segmentation and Market Targeting

  • Strategic Planning Process in Marketing

  • Product, Product Lines, Product Differentiation and Positioning

  • New Product Development

  • Branding, Packaging and Pricing

  • Channels of Marketing

  • Promotion Mix and Sales Force Management

  • Global Marketing Strategies

  • Direct and Online Marketing

  • Marketing of Services

  • Marketing Management Ethical and Social Dimensions

Part-III: Services Marketing

  • Understanding Services

  • The Nature of Services Marketing

  • Customer Expectations and Perceptions

  • Market Segmentation and Targeting

  • Positioning and Differentiation of Services

  • Managing Demand and Capacity

  • Product Packaging the Service

  • Pricing Services

  • Place in Services

  • Additional P’s of Marketing

  • Relationship Marketing

  • Developing and Managing the Customer-service Function

  • Globalization of Services

  • Marketing Services-specific Industries

  • (Hotels, Banking Industry, Telecom Industry, Broadcasting Services, Retailing Industry)

  • Education Services Marketing

  • Charities Marketing

Part-IV: Retail Management

  • Retailing - An Overview

  • Retail Institutions

  • Understanding the Retail Customer

  • Retail Market Strategy

  • Store Location and Site Evaluation

  • Retail Organization and Management

  • Merchandize Assortment Planning

  • Purchasing Systems

  • Merchandize Purchasing

  • Merchandize Pricing

  • Retail Promotion Mix

  • Store Management

  • Store Layout, Design and Visual Merchandizing

  • Retail Selling

  • Logistics and Information Systems

  • Legal and Ethical Issues in Retailing

  • Careers in Retailing